by BigCommerce Team
High-quality product content can play a critical role in online purchase decisions.

A product page contains essential information about a product a customer is interested in, including a description, item specifications, images, pricing, FAQs and more. The best product pages can help overcome the disconnect that naturally occurs in online shopping: customers can’t see, touch or try the product before purchase.

Consequently, the page must provide all the relevant information and alleviate any misgivings the customer has about purchasing from an ecommerce store.

A product page serves several distinct purposes, including:

Provide detailed product information: The page should include essential details about the product, such as its features, benefits, dimensions and specifications.

Build trust: Well-crafted product detail pages anticipate any questions or concerns customers may have, minimizing doubt regarding their purchase.

Encourage conversions: Educating the customer, building trust and highlighting product features and benefits increase the chances of a sale.

A simple layout, clear call-to-action, and engaging copy can help drive conversions. Here’s a guide to creating compelling product pages that help the user experience.

Amazon.
Amazon’s product pages are widely regarded as the industry standard. Amazon provides detailed descriptions and item specs, letting customers know exactly what they’re buying.

High-quality images and product videos enable customers to zoom in to see the item in more detail upon hovering their mouse.

However, the distinguishing factor of Amazon’s product pages is its customer reviews section. With an estimated 300 million active users shopping on Amazon, a lot of Amazon products have thousands of reviews and customer images, enabling shoppers to see honest feedback from buyers like them.

Another key feature is Amazon’s ‘Buy Now’ button, which provides a two-step checkout process using the credit card and shipping address associated with the account. Customers can also use the ‘Add to cart’ button to add multiple items to their cart.

The Final Word
Product pages are a critical part of any ecommerce website and online store. They provide essential information about your products, helping customers understand if it meets their needs. Providing clear and accurate information builds trust.

Additionally, your product page is often the first interaction a potential customer has with your brand. It’s important to make a great first impression with a page that is visually appealing and easy to navigate.

Product pages are also a key source of referrals from search engines. Following SEO best practices ensures product pages serve as a gateway for potential customers to discover your brand and convert.

FAQs about product page examples